Sales via the Internet - in record time!

Internet shop for Becks in record time
Can an Internet shop be introduced in two months? The consulting company nordIT of Bremen (www.nordit.de) was entrusted  with this task. To be able to answer this question, nordIT turned to movento Schweiz ag. The joint answer: " If the team is kept small, the requirements formulated clearly, and decisions are made quickly, it must be possible!"

More than four milions hectoliters of "Beck´s" are sold around the world each year
 
Concentration on the essential
Two SAP CRM Internet Sales consultants from movento Schweiz ag went to Bremen right away. Here the primary task was on the one had  to advance the design of the CRM system, and on the other hand to develop the shop Web pages according to Beck's ideas. From the very beginning it was clear that these ambitious goals could only be achieved if all project members were pulling together. Therefore, from the beginning, a consistent transfer of expertise was important. This way, routine work such as the execution of the initial SAP R/3 download of the configuration and main data and the design of the product catalogue could be handled by a few experienced team members.
Experienced consultants devoted their energy to problems, workarounds, and the few necessary additional developments. These included the 'sending of forgotten password', 'size selection of articles of clothing' and 'automatic order by last name'.

More sales in just 3 months
You could see the relief in the faces of everybody concerned: just one week before planned productive start, the system was presented successfully to the Beck's executive board. Nothing more stood in the way of switching the new Beck's shop live.

The new Beck's shop. Realized in record time with SAP CRM
  
Nevertheless, some questions remained:
 
- Will the consumer accept the new shop?
 
- Can orders really be processed faster than with the system being replaced?
 
- Are there any severe errors that have crept in due to the quick introduction? 
 
To relieve the suspense, these fears were unfounded. The appeal to customers is great. The sales from the order were increased  by 10% in the first month. There were no larger problems.
Thus the road was clear for the introduction of the Hakke-Beck shop based on the Beck's shop. After a period of precisely one(!) month, this project was completed successfully too.
 
Conclusion: E-Selling pays off!
The e-selling solution SAP CRM Internet Sales can be introduced in a very short time. With the right project procedure, the use of a few experienced people is sufficient. Complicated ROI calculations are not absolutely necessary in such cases.

Read the SAP report on Beck's CRM implementation.