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Coop, Basel (CH) Print E-mail
coop@home -  a new age in Internet shopping

The new age of Internet shopping has begun:

For Coop, movento implemented the largest online supermarket in Switzerland, with more than 10,000 items and 1,000 wines. With  http://www.coopathome.ch/ the number two in the retail business now has the most modern online shop. A milestone in Swiss retail trade.

Integral shop solution 
„Added value for customers and shop operator“ were central requirements for the new solution. For this reason, all business processes and interfaces are now dovetailed better and more closely with another. The advantages are greater capability, transparency, and better market orientation.

Added value for shop operation
The new process network also ensures that the high internal and external customer requirements for availability, quality, and security with respect to the goods and services are required all around the online shopping.

The single point of contact (SPOC) was adapted and expanded so that it was possible to offer better personal support in the form of greater flexibility and speed.

Added value for customers
Customer also profited from these innovations. For example, the shopping list made the intuitive navigation to the products sought easier. Futhermore, not just the day, but also the precise time of home delivery could be specified.

Future-capable architecture
Technically, coop@home is closely connected to the central ERP system (SAP R/3) and the associated CRM module. The central data stocks are available via high-performance IT infrastructure. This enables optimal planning and the best possible use and checking of resources.

The shop architecture is designed so that it will keep pace with today´s customer requirements and those of the future. Thus there is a basis for abbreviating significatly the raction times to furture changes ("time to market").

With this realization, movento is supporting Coop in reducing its administrative and operative production cost. At the same time, the new online supermarket allows more constistent customer orientation.

Additional information:
1st place for coopathome.ch
The 100 most useful eShops in Switzerland ("anthrazit" 09/06)