Live or let die?

All participants in the mySAP CRM project team had a clear vision of an international B2B platform. But after a period of more than a year, there was a great anticlimax. The goals striven for could not be achived. The CRM did not work as desired. As a result, the CRM was only run on low flame, only supplied with the most important, life-sustaining measures. The question was, should the system be left to die?

Belimo Automatin AG headquaters in Hinwil (CH)

Planning for the  rescue action
After precise observation of the situation by SAP (Switzerland) AG and movento, an unconventional decision was made: the CRM patient should have a last chance! However, the basic conditions were very tight:

- External labor max. 80 days
- Project term 3 months

Can this really be done?
We were optimistic. Thanks to slim project management, clearly-defined goals, and the use of experienced CRM consultants, it had to be possible!

‚Life saver’ in use
Within a short time, the CRM system was re-established. A new business blueprint was created. The responsible parties at Belimo Aircontols Inc. were led step by step through the important topics: organizational model, product definition, customer main data, catalogue structure, content management, Internet navigation, and project management. Initially it became clear where the focal pionts had to be set! An awareness for the topic of CRM was developed, which, in turn had a positive effect on the project flow.

The adjustments on the web pages were implemented according to Belimo's ideas and the (really) necessary additional developments were drafted and realized by movento.

Belimo's B2B shop 

Those pronounced dead live longer!
After the specified 3 month, the system was switched live successfully. The presentation of a new system to the business management meeting was recieved very positively and to the satisfaction of all participants. After just a one-month run, other local companies expressed interest in the solution. Based on this success, the CRM system at Belimo should now be expanded step by step. Moblie Sales, Marketing, and of course the further expansion of Internet Sales will follow.

Glenn Stover – Belimo B2B Project Leader
„Our B2B web shop is now in a beta period and our customers are impressed with our new web presence. In September 2002, after more than a year of bad consultations from other sources, we were nearly ready to “give up”. Not only did movento respond with professionalism, they responded with results. We are astonished at how quickly they were able to move our project from disaster to success.

After “going live”
We have now a renewed confidence in the value of expert consultations, and with results like those of our Internet Sales project I believe the word “expert” is a reflection of the kind of leadership demonstrated by movento. We will continue to rely on movento in the future as our implementation grows. I would be happy to recommend movento services to anyone, anywhere in the SAP world.”