The strategy is the basis for your successful CRM introduction.

"The wind never blows right for someone who doesn't know his goal." This quote attributed to Lao Tse indicates quite impressively what can happen if you implement your CRM strategy without clearly-defined goals.

We offer you proven methods for defining strategic goals. We ensure that you do not lose sight of the specified goals, and together, we set important project milestones. Thus we ensure that your CRM strategy is crowned  with success and will pay off in the long term.

Our strategic consulting services include:

• CRM-Strategy
  Advice about the short, medium and long-term orientation of your company with respect to all customer interaction processes.
• Process Analysis
  Analysis and methodical preparation of your current processes. Building on this and based on our experience, we will advise you as to how the processes in your sector and industry can be optimized. These metaprocesses are the basis for software selection, ROI calculations, and implementation decision.
• ROI analysis
  Together, we will identify  and calculate the value creation potential of CRM. From this, we derive quantifiable goals and evaluate you CRM investment. Based on movento's "ValueScan" profitability analysis, which has been tested by SAP, and the work of Professor Selchert (FH Ludwigshafen), we determine meaningful key figures such as the cash flow return on investment of your planned project. We use results of this analysis in order to break down the project sensibly and prioritize what's really important. Together, we will plan the milestones of your project!
• Change management in customer relationship processes
  For your organization and for every individual, CRM means a new direction. Of course you already have functioning processes on  your team. But new methods and tools create new types of relationships. We will support you in developing yourself and your organization.
• Transfer to the implementation project
  A significant advantage of movento's strategy  is that you can also have the results worked out jointly implemented right away. We will be glad to help you with implementation and we can implement what you need as an organization and what you have specified strategically beforehand without any loss of momentum.
  

We have developed strategies and calculated ROIs for renowned companies such as Danfoss and Schöck. We invite you to talk to us about how we can work together to develop a strategy for your company!