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VOGELEY GmbH GroßVerbraucher Service

Food

Hameln
Germany
www.vogeley.de

VOGELEY, a company with a long tradition, is a leader in bulk consumer direct sales in Germany. Its customers include hospitals, nursing homes, company cafeterias, and restaurants and bars. Its product range includes approximately 800 convenience products: soups, sauces, desserts, puddings, diet products, and numerous specialties. The sweet products are sold under the well-known VOGELEY brand and the savory ones under the WACHTER brand.

The company’s inside sales team and its sales force employ more than 100 people. So that these people can work more efficiently and have a better view of customers, the company decided to introduce a CRM system. In accordance with the company’s motto “from pros for pros -- extraordinarily good” it selected the market-leading software for medium-sized companies, CAS genesisWorld.

At a glance

Challenge

  • Creation of a uniform CRM system with central access for easier cooperation between inside sales and the sales force
  • Optimization of customer-oriented processes and reduction of administrative effort
  • All-around view of customers and central data storage with traceability of actions. All information about customers is available at all times

Highlights

  • Introduction of the CRM system CAS genesisWorld
  • Connection to the existing ERP system (SoftM) with data migration
  • Implementation of an authorization concept adapted to the organizational structure
  • Visit planning and visit reports
  • Groupware integration: Connection to Lotus Notes
  • Order recording in CRM with pricing and order transfer to the ERP system
  • Tool for executing marketing campaigns
  • Evaluations for meaningful sales figures

Customer benefits

  • Efficient cooperation between inside sales and the sales force
  • 360 degree view of customers
  • Central data storage and traceability of actions: customer files with offers, complaints, orders, correspondence, telephone calls, etc.
  • Central support for the sales force thanks to visit planning

Solutions used

  • CAS genesisWorld Version X3 Premium Edition with the Report, Survey, and Notes Connect modules
  • ERP Connect module with the moventoBridge