Companies in retail are currently facing the challenge of the consistent implementation of a customer-oriented strategy. If they do not succeed, market opportunities are detected too late or not at all. Here, customer orientation is not just a topic for the supervisors; it affects all employees.
Modern CRM systems as an integrated component of corporate strategy make a significant contribution on the path to consistent customer orientation. Here, the essential concerns are:
- Knowledge of the customer structure and of the customer (360-degree view)
- Design of customer relationships on various channels
- Marketing of additional services and consulting services
- Handling of complaints and claims
Mail order trade
There is a tailwind from the Internet for the German mail order trade! More than half of all sales are made online today. This industry is earning record returns and it is as vital as never before. Increasingly, mail order trade and online trade are becoming synonymous. Ever more orders are received via the Internet; here, not just products but also services such as concert and movie tickets or somebody's next vacation are ordered on the Internet.
Increasing contact with the customer via a purely electronic path poses particular challenges for customer relationship management without neglecting the traditional channels. "Multi-channel" is the keyword for an efficient combination of all sales channels.
movento has well-known references in retail and mail order trade and it is the best partner for the journey to modern and innovative customer relationship management that takes into account all relevant processes including:
- Generating demand
- Using sales channels optimally
- Establishing order-to-cash processes
- Boosting cross and up-selling potential
- After-sales service
- Performance measurement
Partnership in the mail order trade
Together with ComSol AG, we are offering a solution especially for mail order trade companies. movento is the system partner of ComSol AG, a long-standing Special Expertise Partner of SAP in retail. csMailorder is an integrated and pre-configured solution for the mail order trade. The industry solution guarantees access to current and consistent data in all relevant processes of mail order trade.