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Current Projects

C. & E. Fein GmbH

High-tech

Schwäbisch Gmünd-Bargau
Germany
www.fein.de

Channel-marketing for end customers for indirect sales

Fein develops professional electrical tools and special application solutions in the areas of metal, construction, and automobiles. The products are sold in building centers and markets - therefore, Fein has no direct contact with end customers. For efficient marketing campaigns, however, it is indispensable to know precisely who the purchasers of these products are.
With movento's help, Fein set up a marketing channel with direct contact with end customers - the 3-year service portal. Each purchaser of a Fein product can register and thus increase the warranty on the tool in question to 3 years. For Fein, this means that customers become visible and they can be addressed directly, e.g. via mail campaigns. 


At a glance

Challenge:

  • Acquisition of end customer data for efficient campaign management
  • Incorporation of the sales force into SAP CRM and SAP ERP
  • Implementation of marketing processes on the basis of SAP CRM

Highlights:

  • Upgrade from SAP CRM 5.0 to 7.0 with Sales Scenarios
  • Construction of channel marketing channel
  • Basis for the worldwide integration of marketing
  • Duplicate check with certified SAP CRM interface

Customer benefits:

  • Expanded, worldwide view of end customers as a basis for increasing sales
  • Continuously-expanding database
  • Efficient campaign management with high quality of the target groups

Solutions used:

  • Initially SAP CRM 5.0, then SAP CRM 7.0
  • SAP CRM Marketing Scenario with Campaign Management, Channel Management
  • SAP CRM Sales