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Rehau AG & Co.
Construction Supply IndustryRehau
Germany
www.rehau.de
Successful sales control through transparency in the construction supply industry
As a premium brand for polymer-based solutions in the construction, automotive, and industrial sectors, REHAU is an international leader. REHAU's core competencies include material and system development and surface technology. With approximately 15,000 employees in more than 170 locations around the world, the company is an important driver of innovation.
In the construction sector, REHAU uses the innovative movento Building Object Solution based on SAP®CRM 2007. This way, the company optimizes its sales control and is in a position to exploit new business potential such as up and cross-selling.
At a glance
Challenge:
- Uniform database and international data access without system breaks
- Harmonization of processes
- Optimization of sales control
Highlights:
- movento Building Object Solution
- Development of the Rehau customer portal with implementation of authorizations, product catalog with customer-individual display, mapping of the sales processes (product ordering, shopping basket, etc.), order tracing on an item level, indexing, and search
Customer benefits:
- Knowledge of the value creation potential thanks to CRM
- 360° view of customers and building objects
- Improved international communication and coordination
- Prerequisites for the exploitation of up and cross-selling potential
Solutions used:
- movento Building Object Solution in SAP CRM 2007
- Document flow integration from SAP R/3 to SAP CRM
- SAP WebChannel
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Read the REHAU Success Stories for more detailed information:

