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Current Projects

BYK Additives & Instruments

Chemicals industry

CRM@BYK: brilliant with knowledge thanks to a uniform platform

BYK stands for the globally successful Division Additives & Instruments of ALTANA Group. Additives from BYK ensure that coatings and plastics have the desired properties, and the right quality. BYK takes in this field a top position worldwide. To maintain this position and to secure additional market share, BYK decided to implement SAP CRM and initiated the CRM @ BYK project.

The aim of the project was international sales support through the standardization of customer-focused processes and the introduction of a central CRM system with enterprise-wide access.

At a glance

Challenges

Make relevant customer data centrally and company-wide available
Unified system with consistent and accurate customer information without duplicates
Customer contact history with an overview of all activities
Structured visit reports for visit planning, off-line documentation and evaluation

Highlights

Visit reports and customer dossiers with detailed customer information to order and payment status, such as sales analysis
Processing and preparation of the visit reports also available off-line
Ingenious and granular authorization concept with ACE (Access Control Engine)

Benefits

360-degree view of customers with an overview of customer contact history, documents and analysis
No media breaks and no duplication of data
Enhanced collaboration through centralized system with all relevant data
Availability and processing of visit reports without even direct system access