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Current Projects

Lekkerland Deutschland GmbH&Co. KG

Wholesale Trade

Frechen
Germany
www.lekkerland.de

Better customer loyalty thanks to outstanding service

Lekkerland is a full-service specialist that offers a varied assortment of goods: from tobacco to sweets to telephone cards and non-food items. Lekkerland supplies numerous trade partners, starting with gas stations shops and kiosks, and including department stores, bakeries, and even cafeterias.
Lekkerland has more than 66,600 delivery points in Germany. With the assistance of movento, Lekkerland optimized the customer-oriented processes so that the company takes better care of its customers and its internal processes flow more efficiently.

At a glance

Challenge:

  • Optimization and functional expansion of the Service Desks (expansion of in-box functionality, search function, and expansion of ticket routing)
  • Solution for supporting customers through area sales representatives
  • Sales control: campaign management for campaign planning and activity generation

Highlights:

  • Tool for the support and assistance of customer with an eye to current sales and profit margin figures
  • Campaign management and resource planning

Customer benefits:

  • Simpler processing of service tickets, among other things due to the expansion of search, sorting, and filter functions, default options, and improved ticket routing
  • Target group-appropriate planning of campaigns
  • Optimized customer support by the sales force
  • Increased customer satisfaction

Solutions used:

  • SAP CRM 7.0 Activity and Campaign Management
  • Add-on for SAP CRM Activity Management
  • Support for all applications