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Current Projects

Lonza Group Ltd.

Life Sciences

Basel
Switzerland
www.lonza.com

LONZA better customer loyalty thanks to optimal service

Lonza is one of the world’s leading suppliers of products and services for the life sciences industry.
Based on SAP CRM E-Selling, movento developed a B2C Web shop for Lonza, in which research laboratories can research active ingredients online and order research materials around the clock.

At a glance

Challenge:

  • Realization of the "Lonza Bioscience" Web shop
  • Strategy and management consulting
  • Simultaneous introduction of SAP ERP and integration of the Web shop into SAP ERP

Highlights:

  • Web shop based on SAP CRM E-Selling
  • B2C Web shop with B2B functions
  • Automatic credit card payment via external service provider

Customer benefits:

  • Increased customer loyalty
  • Exploitation of new sales potential
  • Optimization of sales processes saves time and money

Solutions used:

  • SAP CRM 2007 Sales, Marketing, and Service
  • SAP CRM E-Selling
  • SAP ERP




Success Story

Read the Success Story

Lonza Success Story